HackOrto

BIG_DATA

Big Data and agriculture: the next green revolution?

The collaborative spirit of the Internet is reviving farmland to rebuild the small agricultural economy. In this context the “democratisation” of technology creates spaces for the emergence of renewed production systems and infrastructure for distribution. How can Big Data, the Internet of Things and sensors support agricultural production in the diversity of global farming?

Fresh Food In Garbage Can To Illustrate Waste

Food Waste: social and digital networks for action on waste

The FAO estimates that every year one-third of the world’s food is wasted. What solutions are possible? What role does technological innovation play in this change? Producers, distributors and consumers – as an integral part of the chain – come together to imagine and explore possible actions to improve the process of food provision.

artusi remix

Artusi Remix

A journey in Italian popular cooking

The secrets of Italian cooking are hidden in villages perched in the mountains, in the suburbs of the great cities and in seaside towns scorched by the sun. The gastronomic heritage envied by the world is born in the home: even before it became TV cooking, or won Michelin stars, popular Italian cooking was emotional, […]

bottura

State of the art cooking

Ethics and aesthetics in contemporary cuisine

Ongoing research by contemporary chefs is driving them towards a vision of cooking as an art form. Food therefore becomes an aesthetic object, a pleasure which can satisfy both sight and taste. A conversation with a chef who is at the forefront of experimentation into the aesthetics of food and the relationship between food and […]

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#FoodPorn: a journey in the aesthetic seduction of Food

Foodporn is food voyeurism, a pleasure to be enjoyed solely with the eyes, a communicative language that celebrates the desire for glossy, desirable, pornographic consumption. Photographing and sharing food on social media changes our emotional relationship with it. And thus we tell a story, our story of belonging to the #foodporn community. Foto by: www.boredpanda.com

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Digital Wine Strategy

Winemaking companies take to social media platforms to tell the world about their products and hold conversations with increasingly informed and exacting users. Internet builds spaces for the creation of new relationships in order to target sales, increase brand awareness and dialogue with consumers. What are the opportunities and challenges anticipated for one of the […]

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Digital storytelling: a strategy for the regions

Digital storytelling is the contemporary expression of the ancient art of telling stories, “enhanced” by the use of digital devices. Images, sounds and words construct narratives which can illustrate the stories of products in the various regions of Italy. Digital storytelling can recount these stories, involving the consumer in building an emotive narrative framework. Photo […]

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Getting real with fantasy

The creative crossroads between art, communication and technology has mapped out new experiences. The public is no longer merely spectator and consumer, but an integral part of the engagement process. In this scenario, it is vital to put one’s ideas to the test. The premise is to imagine and execute intelligent narratives on different platforms […]