Space for the digital revolution
We stand back to survey the scene in its entirety. We see the brick evolve and become a tree, a wave, a boat and then sea and land: a new ecosystem from which rise new kinds of architecture, symbolising the birth of life in this unexplored space.
Each architecture is characterised by a different colour and shape, to represent the various themes:
Which processes can generate innovation in a world where lines are replaced by networks, directional processes by branched structures, hierarchies by interactions? Open innovation, co-planning, externalisation, grassroots innovation, fab labs, co-working, the sharing economy: all these are phenomena centred on – and generated by – this vital transformation. Particular significance is attached to all forms of open innovation, to open up channels of communication and relationships between those involved in the process of product innovation: hardware startups, skills suppliers, investors, mentors, industrial partners. “Hands on” will be the key word of this area – hands on things and instruments to try and test, learn and experiment. The project is the starting point for early experimentation that can turn theories into mechanisms and hypotheses into prototypes: hypothsise-prototype-be-correct is the operational pattern suggested by this approach, a circular pattern that can improve the hypothesis with each turn. Or prove it false. At the centre of this process is the experiment and the prototype it applies to.
The Open Source spirit of the Internet regenerates the space of cultivated fields, rebuilding the small-scale agricultural economy and restoring production back to its central position. Innovation facilitates the emergence of renewed production and distribution systems, thanks partly to long-distance collaboration, Big Data and the Internet of Things which, through the Internet, contribute to the development of concrete solutions to optimise food production. Intelligent agriculture will allow us to better understand the optimal conditions for production and how to plan scalable solutions. Drones, sensors and control units will analyse and optimise use of the soil. Sensors, bar codes and smart labels will allow consumers to monitor the freshness, safety and origins of individual products. Is it possible to hack an entire production chain like the food system, right from the farm? Can processes and data, like people, create shared spaces and in doing so transform whole markets? How can we re-imagine the food chain so that it restores the great traditions of food but traces outlines to build the future of food and the food of the future?
In modern homes, the living space is where life happens, where most of our time is spent. For Internet Festival it’s the natural place for living surrounded by culture and considering how innovation can create and reinvent cultural spaces, generating groupings and relationships between communities, creativity, investors and administration, thus giving culture the value of a social “yeast” for rights and citizenship, and making it a functional bond between communities, for the development of society as a whole.
Technological innovation as a ductile and pliant elementfor building spaces where hackers and coders transfer ideological conflicts and tests of strength to a world (dis)order that reproduces and returns to the real world; here, among the immediate consequences of war, migratory waves of entire populations are generated, alongside systematic violence and the destruction of cultural heritage. Ductility and pliancy which on the other hand allow concrete technological bridges to be built for sharing experiences and learning about developing countries. Porto Franco is the starting point for hacking space and creating support networks for civil, social and territorial emergencies.
The spotlight is on marketing, on the Web and international law, on the virtuous relationships between large, small and medium-sized business, sector associations, startups, young people and global digital citizens, on the recreational and educational use of the Web for children. Contest, challenge, panels, encounters, mentoring and “coder” parties, for four days packed with ideas and networking.
The game box is not used only in free time, but is a powerful and inclusive tool for building social, cultural, political and economic innovation. It’s an aggregating element. A conveyance for education, information and promotion. The term “gamification” is making a thunderous entrance into the organisation of companies and public administration, revolutionising processes and relations. Creativity and storytelling design scenarios of wide significance. Far beyond playful sociability.
Internet Festival is the place where highly digital current topics such as music, theatre, cooking, big data and sport meet people and personalities in an informal yet knowledgeable mix to enjoy, inspire, teach, train, inform and stimulate.
are back at Internet Festival: educational and informative activities based on digital culture for the curious, the enthusiastic and the expert of all ages and school groups of every type and level.
And then exhibitions, shows, installations and live events for days that are always different, engaging and exciting.