Digital Magics – a venture incubator recently floated on the stock market – is working with the Italian Government to facilitate the economic growth of our country by focusing on the promotion of startups and innovative entrepreneurship, Italian excellence linked to the Made in Italy concept and digital transformation.
With the aim of offering support to the entire innovation industry, Digital Magics has decided to undertake the backing of a new campaign of advocacy which intends to bring to the attention of institutes and decision-makers concrete proposals for incentivising the country’s digital entrepreneurship via the drafting of a White Paper which puts forward a seven-point strategy to create a more efficient and comprehensive system for innovation in Italy, and which can guide the Government towards a policy that pays increasing attention to the startup ecosystem and its potential.
The White Paper, officially presented at Internet Festival during the panel organised by Talent Garden and Digital Magics, is also intended as a starting point for wider reflection, which it is hoped will involve all players in Italian innovation and make space for new stimuli, ideas, observations and contributions from all who share the same vision and the same ambition.
10:00am ICT nel Fashion & Beauty
What is the situation regarding the adoption and impact of digital technologies in the Fashion sector?
From innovation in processes to the use of mobile methods for marketing and production, a look at the new technologies that are offering new solutions and opportunities for businesses and clients. New Information and Communication Technologies are projecting the entire sector into a new multi- channel and increasingly integrated digital age, with significant impact on sales, marketing, production and even logistics.
The state of play, case studies and providers of solutions, in discussion about a future that is already here.
11:00am Presentation of the highlights of the Position Paper
Attending the session will be Enrico Gasperini, Founder and President of Digital Magics, and Layla Pavone, Partner of Digital Magics. Several important guests will also take part, including Paolo Barberis, Prime Minister’s advisor on innovation, Marco Bicocchi Picchi, Pesident of Italia Startup, Vittorio Bugli, Tuscany Regional Councillor, and Marco Gay, President of Confi ndustria Giovani.
11:50am Presentation of 4 startup case studies: direct accounts from their 4 founders:
Fabrizio Perrone of Buzzoole
Michele Novelli of Prestiamoci
Roberto Cipollini of Plannify-Smappo
Silvio Malvolti of Buonenotizie.it
12:40pm Q&A from the public
13:00pm Finish
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