Internet and enterprise: listening to the community and speaking to the digital world

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Fri 09 15:30 - 17:00

There’s no such thing as bad publicity: this old adage appears to be well and truly buried with the advent of the Internet and social networks. The Web listens, judges, remembers: word of mouth is no longer by mouth, but by smartphone. Listening to the public has become essential for anyone seeking to maintain a positive reputation. Four sector experts; professionals, analysts and creative minds, give us their views on the community as seen from the Web.