Over the years I have gained experience in the field of communications, promotion and marketing for research centres, technology firms, tourism, viticulture and associated associations/consortiums, including international consultancy firms (I am Italian Country Manager for Wine Intelligence, London).
In parallel I have built and consolidated my experience in academia and training at business schools (I am responsible for the Wine Business courses at the MIB University of Trieste), universities and Italian and foreign training institutes. With an extensive network of contacts in major markets, I provide consultancy for firms in the wine sector: I plan market research and consumer analysis programmes in the main export destinations; develop branding and differentiation strategies and marketing and communications plans; organise PR activities for importers, journalists and opinion leaders in the sector; I am involved with the drafting of European, Italian and cross-border projects.
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